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Standby Travel airline

 

With Velvet Sky going into liquidation, 1time and Kulula struggling financially, and Santaco Airlines scaling back plans, we thought people would be too scared to start an airline in South Africa. We were wrong. On Tuesday, the 15th May 2012, one Danie Coetzee approached parliament to request funds to start a new public airline. Standby Travel is a fledgling business which wants to capitalise on possible lower prices for people willing to travel at the last-minute (lower airline, bus & hotel prices).

Business model

The idea is for Standby Travel to operate 2 models, both of which offer a service from taxi rank to aircraft to taxi rank:

  • customers book discounted flights, but are only informed if they are successful 48 hours before the flight (this is because Standby Travel passengers only get seats if there are some left if other airlines have space left over at this point).

  • Standby Express Airline has its planes & is used to fly to area like Mththa, which aren't well covered by commercial airlines.

Standby Travel Card Package

As on their website on the 16th May 2012, Standby Travel mentioned that the following offers is valid for the first thousand members:

For a once-off payment of R200, you get:
• A Standby Travel card and an IMB Debit card
• 200 Standby Travel Limited shares
• IMB transaction account
• A share account with 200 shares loaded
• A personal share register to build up 
An additional R25 is charged for posting cards. 

You deposit money into your account and R225 is deducted, as well as a monthly banking fee of R38.95 (R5 of which goes to Standby Travel).

The Standby Travel Card can then be used for payments on taxis, busses and aircraft.

Cellphone friendly

A special emphasis is placed on cellphone applications, to allow online quotes & reservations.

Contact details

Website

Phone

Email

Postal Address

Physical Address

Standby Travel

083-294-8437

info@standby.co.za

Box 7082
Welgemoed
7538

16 Industria Road
Brackenfell Industria
Brackenfell
7560

Funding

On 15 May 2012 Standby Travel approached parliament requesting funding of R5m to build an IT system & R26m in total to get going. They have an objective of listing on the JSE.

BEE Credentials

Standby Travel aims to implement BBBEE by selling their shares to black South Africans. It aims to have more than 2 thirds of its shares in the bands of the previously disadvantaged.

Conflict of interests

Ruth Bhengu, the chairwoman of Parliament’s oversight committee on transport, declared that her daughter owned shares in Standby Travel.

People

Danie Coetzee, Executive Chairman, started with South African Airways, and "has 36 years of aviation experience", including consulting for the launch of a number of airlines in SA.

CJ (Johan) Steenkamp, executive director, Director of the Elwierda Group.

Pieter Pieters (non-executive director)

Consultants

Peter Byers, financial consultant.

Alan Dickinson, a facilitator in dealing with government.

Thys Muller, who was Chief Instructor pilot at SAAF, as well as having served in "all key positions as required by the Aviation Licensing Council & CAA of South Africa".

News & history

  • 4 May 2012. It's reported that Santaco Airline's proposed purchase of Standby Travel had fallen through.

  • 2008 Standby Travel is converted into a public company

  • 2005 Danie Coetzee founds Standby Travel

  • 2004 Standby Travel is registered



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