Lift airline to launch two domestic routes on 10 December 2020.
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The latest offering in the domestic market, Lift, is quite literally ready for takeof! Their first flights between Cape Town - Johannesburg took off on 10 December 2020.
Founded by Gidon Novick and Jonathan Ayache, the airline is ready to break the mould. They want to introduce some of the latest technology and customer-centered service to the travel market. From what we've heard, they certainly aren't your average low-cost carrier!
28 July 2021: LIFT is resuming operations on their Cape Town - Johannesburg route on 1 August 2021. This follows a move down to lockdown level 3 on the 26th of July 2021. Currently there are no domestic travel restrictions.
5 July 2021: LIFT airlines has cancelled all flights between 5 - 31 July 2021 in reaction to the leisure travel ban on Johannesburg. The airline has said that their flexible demand-driven model allows them to make adjustments as necessary.
11 May 2021: LIFT airline has partnered with Hahn Air, allowing the airline to be available on travel agent's Global Distribution System (GDS). This means that LIFT airlines can now be booked on South Africa Travel Online.
19 January 2021: Although the airline initially introduced flights between Cape Town - Johannesburg and planned on adding flights between Johannesburg - George, they have already had to scale back. Due to lockdown restrictions closing the Garden Route beaches early in December, demand for Lift's George route has significantly decreased. The airline chose to abandon the route for now, saying that they are always flexible and hope to re-introduce the route in April 2021. So Johannesburg - George flights will now be operated seasonally.
Up to 7kg (56cm x 36cm x 23cm) of hand luggage is included in flights
No free checked luggage is included.
Sports Equipment, Musical Instruments & Travelling With Other Items
Their small fleet is likely supplied by Global Aviation.
Vida e Cafe will provide caffeinated drinks on early morning flights and light snacks will be served on board. Afternoon flights will feature a selection of wines available for a wine tasting. Whether this will happend during COVID we don't yet know.
The airline plans to differentiate themselves by being more flexible than most other airlines.
“Many travellers are seeking value when they book a flight. They want the freedom to change or cancel their flights should circumstances change. So, instead of cutting the prices, despite our prices remaining competitive, we are offering this added value service to our passengers,” co-founder Gidon Novick explained.
Lift is operated by Global Aviation Operations (Pty) LTD and will utilise three of their Airbus A320 aircraft. The airline is a collaboration between OR Tambo-based airline Global Aviation, kulula founder Gidon Novick and ex Uber executive Jonathan Ayache.
Global Aviation has 20 years of experience operating large jet aircraft and is a fully licensed operator with a comprehensive maintenance operation.
The airline held a naming competition which resulted in over 25 000 names suggested! Eight creatives had to weigh and consider each option before settling on the name Lift.
Ready to shake up South Africa's low-cost market and likely motivated by the recent reduction in airlines operating domestic routes, they are launching with a bang!
As a low-cost airline, they only offer Economy Class flights without checked luggage. They do offer other premium services like free changes, free seat selections and drinks.
Reservations can be made on www.lift.co.za and help can be requested at firstname.lastname@example.org.