AxeJet returns

25 May 2008. Last year I wrote about an advert for "Axejet Airlines" - a risque advertising spree by Axejet deoderant, where a number of people wrote some comments on the webpage which are best described as being "interesting". Now, I'd largely forgotten about the advertisement until today when I looked at my google analytics account and saw that the term "axejet" was number 8 on the most searched for terms landing people at the website (and the term "axejet airlines" was number 46). Having a closer look at the google analytics account, I can see that there was virtually no traffic coming through on the "axejet" search term until Monday, the 19th May (with traffic peaking on Tuesday, the 20th May).

Anybody close to the Axejet scene who can help us understand what happened?

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