South African travel site ratings

17 December 2007

We never realised that travel site rankings could be so controversial, until we saw the response of a certain Australian-owned company to our previous edition of the web-site rankings. We'd like to stress that these rankings are not actually conducted by SouthAfrica.TO - the rankings are conducted completely independently by an international company called Alexa. Alexa use certain statistical sampling techniques to calculate a ranking, and they are not 100% accurate, although they do give a good idea of trends. If anybody (I'm looking at you Flight Centre) feels that the rankings are not an accurate reflection of how well your business is doing then, instead of flaming us, please send us your website statistics to enable a better ranking.

Airline Alexa rankings

	11 Sep 2007	17 Dec 2007
British Airline	2,279	2,882
Emirates	didn't survey	4,455
South African Airways	29,168	27,965
Mango Airline	64,774	57,138
Flight Centre South Africa	169,244	188,297
Nationwide Airline	207,037	197,809
Kulula Airline	232,907	136,379
SouthAfrica.TO	344,005	173,047
1Time Airline	440,489	252,693
Interlink Airline	3,227,924	1,424,995
Venture Air	didn't survey	4,133,760

Nationwide airlines have made some good ground (no doubt the website activity was bolstered by the news of the grounding of their airline and its reinstatement). The strongest improvements came from SouthAfrica.TO, Kulula airline and Interlink, whilst 1time and Mango Airline also made some good ground. The underperformer amongst the South African websites was the ailing Flight Centre (South Africa).

Bus Alexa rankings

A first in this survey, are the rankings of the different South African coach-liners. Greyhound coaches are in the clear lead, with Citiliner coaches bringing up the rear.

	17 Dec 2007
Greyhound coach	192,383
Intercape coach	356,396
Translux coach	435,656
Baz Bus	539,138
SA Roadlink coach	632,339
Citliner coach	1,055,082