3 June 2008. If you ever want to review an airline's in-flight magazine then make sure your outbound flight and return flight straddles two seperate months - this way I got to read Kulula's May issue of Comic Life on my flight from Cape Town to Johannesburg and the June issue on my flight back home.
Comic Life used the same photo of Erik (the numbers man) and Gidon (the marketing man) in their June edition which they used in their May edition....guys, we know you're a low cost carrier but you gotta keep reinventing yourselves - the minute you go stale you're dead in the water.
Kulula's Comic Life listed the following "celebrity blogs":
"The big daddy of the South African celeb blogging scene"
Blog written by his wife (I haven't linked to it as the site was down when I went to look at it).
"a slightly personalised gig guide" (link removed, stopped working)
Uses the blog to expand on her on-air outspokenness.
Doesn't allow fans to leave comments on his blog.
Why on earth didn't he purchase his own url? "Blog is barely more than a listing of his mix CDs"
"Went through years of hell trying to fall pregnant"
"One hysterically funny, deliciously filthy-mouthed, achingly forthright, whip-smart chick".
"Currently writing a developers' manual called 'How to convince people that you're me'" (link removed, stopped working)
Comic life's resident technophobe wrote about some gadgets:
Blackberry Pearl 8110
Gauteng's first HP Experience store
Packard Bell Store and Play 3500
Microsoft's Office Suite for Mac
Comic Life contains a lot of advertising - even some of the editorials are really just advertising Kulula products and partner products:
In their editorial, Gidon and Erik highlight their strong relationship with Discovery, Imperial (Imperial Car Rental was rebranded Europcar from 1 July 2009) and First Rand Bank as facilitating the growth behind the Kulula business. Also getting a mention in the issue was ebucks and the Protea Hotel group.
Comic Life spent half a page drawing attention to the Kulula Connect product which they have set up together with Altech Autopage Cellular - a mobile internet solution with 3G/HSDPA. Of course the Kulula credit card got a mention, as did their Project Green (a great initiative) and the Kulula Jetsetters club. They also showcased "Kulula Holiday Packages", the most interesting of which were the Mauritius packages:
Paradise Cove Hotel & Spa, from R12170 per person sharing for 7 nights, return flight from Joburg to Mauritius and airport taxes.
The Sands Resort and Spa, from R11020 per person sharing for 7 nights accommodation, return flight from Johannesburg to Mauritius and airport taxes
If the Kulula specials extended into October I might have gone for one of them.
Kulula brought in some moolah for themselves with a bunch of external ads:
Kulula beds at Protea Hotel
Vitality Discovery members get 30% off Kulula flights
There was also a bunch of advertisements external to the Kulula group:
Alpha Conference Centre, situated 15km from Lanseria Airport /p>
Aquila Private Game Safari, which offers horseback safaris
Air Travelmax which offers flights from Lanseria Airport
Arcadia Tours & Transfers in Pretoria
Balducci's restaurant at Cape Town's V&A Waterfront
Bid or Buy's online auctions
CFW damp control
Cirrus earplanes earplugs
Dell laptops from Vodashop, Cellucity & Game
Express Employment professionals - helping you employ or be employed
Falcon Fencing - hi tech security solutions allowing you to "feel safe again"
FormaViva Jewellery for Life
Gallaway Manor apartments for sale
Glen Ridge in Simonstown (property sales)
Glycine Swiss watch
Innjoy Guest House
Jive lite cooldrinks
Linctagon for colds and flus
Liquid home home loans
Luggage Glove & Luggage Warehouse
Meridian apartments on Beach Road, Strand (good luck selling in this market!)
Monaghan farm stands
Montego Bay restaurant at Nelson Mandela Square
Nicogel to stop smoking (for those Cape Town to Johannesburg flights?)
Pam Golding Properties
Petsure - medical insurance for cats, dogs & horses
Pick 'n Pay Knysna Oyster Festival
Royal Canin's nutritional dog food
Southern Sun Garden Court ran a 3 page advert (seems like the partnership with Protea hotels doesn't extend to competitors not being able to advertise in Kulula's Comic Life magazine)
Sunglass discount warehouse (get ready for summer)
Trumps Grill on Nelson Mandela Square in Sandton, Johannesburg
Unisa College of Law
Versus Paint Specialists
Web Africa ADSL
The following companies advertised in theMay edition of Kulula Comic Life but not in the June edition:
Belthazar restaurant at Cape Town's V& A Waterfront
Breede River Lodge in the Western Cape
Cape Town's Balducci's restaurant
Cape Town opera at the Artscape
Ebotse golf and country estate
eDegree through the Edinburgh Business School
Garfield jigsaw puzzles
Investec Capital Markets
Outsurance - direct cover for your business
Palm Lakes Estate
Tsunaminet offers 2 months free web hosting if you fly Kulula
Voice on one communications
Upper East Side, Ravenswood - city living near Johannesburg's O.R. Tambo International Airport and the East Rand mall.
Kulula don't fly to the Maldives, so not sure why they're writing about it, but they did. An article which waxes lyrrically about the unspoilt nature of the Maldives...makes me think of changing my upcoming trip to Mauritius to the Maldvies instead!