a relentless quest to expose the cheapest flights in, to and from South Africa
a relentless quest to expose the cheapest flights in, to and from South Africa
"Want to buy an airline flight for one rand? Come to our internet website which cant handle high volumes of web traffic." should have been the advertising slogan. Once again Mango Airline's online strategy and systems have been found wanting. In an industry which revolves around online airline ticket sales this is shocking. Selling plane tickets at R1 each costs us taxpayers (who effectively own the state carrier) - it is unacceptable that the marketing impact is compromised for the second time by a dysfunctional website.
“I would just like to report that Mango’s statement that it was giving away 5 000 tickets at R1, is a complete joke as its website cant even give a person a normal quote to anywhere in the country" A moneyweb reader lamented .
When Mango Airlines launched to much fanfare in December 2006, their website couldn't handle the traffic, dissapointing many potential passengers...well, at least those who could find their website - it took months before their website, www.flymango.co.za, was listed as number one on the search engines for the name of their airline, "Mango Airlines" - and this must have cost them millions in terms of web users who couldn't find their website. This confusion is demonstrated by the phrase "Mango Airlines" being consistently in the top 15 most searched for phrases by South Africans (Mango only recently dropped out of the most searched for terms).
Overseas airlines have cottened onto the fact that airline tickets are sold online. Foreign-based airlines like Air France, KLM, British Airways, Virgin Atlantic and Singapore Airlines all use affiliate marketing to boost sales - Mango Airlines, like the other South African carriers would do well to simply copy their international competitors' online strategies.
Name |
Comment |
|---|---|
cheap flights SA | Hi Chris, you're on the money about Mango being a subsidiary of SAA. Mango Airlines are cheap, but they offer significantly less space on the aircraft. |
Chris | My son flew with Mango many times and is very happy with them. Timely, cheap, professional. I've heard a rumour that Mango is a subsidiary of SAA (?) Any one knows something about that? |
Johan Hartzenberg | I flown with MANGO from Durban to Cape Town on retun flight an it was a great experiance. The hosts lets you feel at home and lets you feel safe. Will make use of MANGO again and again. Thanks "MANGO" |
debbie | I have never flown with Mango, but SAA.I still plan to fly with mango because my family members are talking very well about their experiences with mango, especially the kids.So what is the problem. |
Suren N | Not bad for the price..the check in queues are normally slow, resulting in late departures. |
Bronwyn | verry good airline but i couldnt get though on thr R1 promotion.they need to sort out the delays. |
Bronwyn | Verry good airline |
siphendulwe | i who say mango is better airline of south africa and also can about poeple needs and help those who don't have more moneny. keep going |
siphendulwe | i who sa mango is better airline of south africa and also can about poeple needs and help those who don't have more moneny. keep going |
brian johns | Unsuccessfully tried gaining access to mango fares and flight information over the "R 1 promotion period". I was on every occasion told to try again later, I eventually gave up. Will be travelling with 1 time instead. |
Andre Visser | The seats are way too closely spaced & small. One cramps up beefor one hour flying. So, calculate this: The flights are usually 1 hour delayed, where they make you board and sit & wait on the tarmac, thus, even before yor yourney starts, cranps & tempers starts flying!! Not so WELL DONE! |
CARYN BOERE | WELL DONE MANGO. |
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