South Africa Travel Online logo
plane flying in to land at an airport

Fun Themed Cruises

Holiday in India


flight deals

Kulula Liberty deal growing legs

19 Jul 2008. You may know that Kulula and Liberty are running some sort of joint venture, and Kulula is thinking of moving into the area of short-term insurance, long-term insurance and investment products. When Kulula do something they do it properly. Yesterday they sent me an email requesting feedback: "We think you have a brain worth picking. We'd be hugely grateful if you would complete our quick online survey and tell us what you think about us and some of our newest ideas. We'll make it worth your while - you can win your share of R100 000 in flight vouchers just by giving us your feedback.

Sound too easy? All you need to do is click on this link to give us a piece of your mind and you'll stand a chance to be one of the 25 who will win R4 000 in flight vouchers for your effort. To increase your chances of winning entries are limited and this invitation is unique and specific to you - it can't be passed on or used more than once! "

Kulula feedback request form

and after clicking the link: "Right! So, smart move on deciding to give us a piece of your mind.
To start off we wanna know how you feel about us - just click the answer that is most applicable to you. Ready to go? Click on 'next' to get on with it."

Have you ever booked a flight with kulula?
Yes
No
Have you ever flown with kulula?
Yes
No
Generally do you book flights with kulula for yourself or someone else?
Mostly for myself
Mostly for someone else
Both, for myself and someone else
Only for someone else
When you fly, do you consider yourself a most often, regular or occasional kulula flyer, or do you hardly ever fly with kulula?
Most often kulula flyer
Regular kulula flyer
Occasional kulula flyer
Hardly ever fly with kulula
Why do you choose to book and fly with kulula?
You can select as many of the reasons as you like.
It’s a brand I love Inspirational
To fly for free using my kulula moolah Pioneering
Simple and easy to use Offers the basics (no frills)
Value for money Innovative
Professional Fun and entertaining experience
I was told to Safe
Convenient Cheap
Offers good service Flight availability
Has an on-line booking facility Company policy
Efficient Reliable
Because it is an alternative to the big airline carriers  
Now we'd like you to rank your top three reasons for using kulula (with 1 being the most important; 2 being the next most important and 3 being the third most important).
To fly for free using my kulula moolah
Has an on-line booking facility
Reliable
Safe
Cheap

Here’s a list of things that people have said about kulula. We want to know what you think. Be totally honest, remember that everything you say is top secret. Tell us which words you think are ‘so kulula’ or ‘so not kulula’ by dragging and dropping them into the appropriate box below (or just leave the ones you don't know about / don't apply exactly where they are).

Kulula is
Thanks for telling us about ourselves. Now we wanna know a bit about what you do with your money.
As far as you know, which of the following banks or companies offer a credit card?
You can select as many of the banks or companies as you like.
How do you feel about the kulula credit card?

I think that
it’s a terrible
idea

I think that
it’s quite a
bad idea

I think that
it’s neither
a great nor
a bad idea

I think that
it's quite a
good idea

I love it...
it’s a
great idea!
Which, if any, of the following products do you currently have?
You can select as many of the products as you like.
And with which banks or companies do you have a Credit card?
You can select as many of the banks or companies as you like.
Why did you get a kulula credit card?
And with which banks or companies do you have short term insurance (for example insurance cover for household contents, car)?
You can select as many of the banks or companies as you like.
And with which banks or companies do you have long term insurance (for example life insurance or death / disability insurance)?
You can select as many of the banks or companies as you like.
And with which banks or companies do you have investment products (products that enable you to preserve and grow your wealth for example shares / stocks, unit trust, endowments, retirement annuities)?
You can select as many of the banks or companies as you like.
If you were looking for short term insurance products today, what things would you consider as important when choosing short term insurance (for example insurance cover for household contents, car)?
You can select as many of the following as you like.
If you were looking for long term insurance products today, what things would you consider as important when choosing long term insurance (for example life insurance or death / disability insurance)?
You can select as many of the following as you like.
If you were looking for investment products today, what things would you consider as important when choosing investment products (products that enable you to preserve and grow your wealth for example shares / stocks, unit trust, endowments, retirement annuities)?
You can select as many of the following as you like.
Thinking back to when you chose "Santam" for short term insurance what characteristics made you choose that brand/company?
You can select as many of the characteristics as you like.
Thinking back to when you chose "Old Mutual" for long term insurance what made you choose that brand/company?
You can select as many of the characteristics as you like.
Thinking back to when you chose "Allan Gray, Old Mutual" for investment products what made you choose those brands/companies?
You can select as many of the characteristics as you like.
How much do you know about Liberty Life?

You may have read in the press a little while back, kulula has announced a partnership with Liberty Life. We're keen to know what you think about Liberty Life. Tell us which words you think are ‘so Liberty Life’ or ‘so not Liberty Life’ by dragging and dropping them into the appropriate box below (or just leave the ones you don't know about / don't apply exactly where they are).

Liberty Life options
Cool, so now you’ve told us some stuff about Liberty Life. If Liberty Life and kulula wanted to work together to offer you insurance and investment products, how would you feel about this?

So as we’ve said, Liberty Life and kulula have joined forces and announced the name of their new venture: kulula wealth.
kulula wealth is a new initiative aiming to bring you financial services and products which we’ll chat more about a little later. Which word(s) do you think would best describe this new partnership? Let us know by dragging and dropping them into the appropriate box below (or just leave the ones you don't know about / don't apply exactly where they are).

Liberty Kulula questions
And if Liberty Life and kulula offered short term insurance would you …?
And if Liberty Life and kulula offered long term insurance would you …?
And if Liberty Life and kulula offered investment products would you …?
You said that you would be interested if Liberty Life and kulula offered Short term insurance, long term insurance and investment products.
May we contact you about this?
How do you feel about purchasing the following products via a broker or intermediary?
      It frustrates me, they add no value They don't add much value Uum, I'm not sure I enjoy using them, they are helpful I would not purchase this product without them  
Short-term insurance        
Long-term insurance        
Investment products        

Through which one of the following ways do you prefer to purchase the following products?
      Online (on the web) Via the call centre Direct / face-to-face Using a broker  
Short-term
insurance		        
Long-term
insurance		        
Investment
products		        

Which of the following do you see kulula as?

Shew! That must have gotten your grey matter working! Thanks for slogging through it. To end off, tell us a bit about yourself.

Please record your gender?

In which area do you live?

How old are you?

Into which of the following groups does your personal monthly income fall before deductions?

Which of the following best describes your working status?

What is your marital status?

Do you have children living at home?

 

Yes
No

Thank you for completing the survey, your answers have been submitted. Well done on securing your spot. We’ll be sure to enter your name into the draw to win your share of R100 000. Let’s hope you’re one of the lucky 25 peeps to win R4 000 in kulula flight vouchers. Good luck. Click next to go to the kulula website, or if you're done just close this window.